Where can you use Digital Signage?

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Whilst there is almost no limit on where you can and can’t use digital signage, particularly with the advent of LED and weatherproof screens which are ideal for outdoor digital signage, there is no doubt that it is more effective in some places than others. Here are just a few suggestions of where and how digital signage can be used to great effect in many different environments.

Corporate  |   Retail  |   Hospitality  |   Entertainment  |   Transport  |   Education  |   Other

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Corporate

Busy employees often overlook or ignore posters. Strengthen your internal communications by replacing paper-based signage with digital signage in communal areas, such as break rooms, cafeterias, and sales floors. Digital Signage is also ideal in reception areas to welcome guests and publish company information to visitors or customers.

1. Save the time it takes to distribute—and correct—information.
   Making copies to post, hand out or post on notice boards can be very time consuming. Avoid having to do this by using a centrally controlled or remotely managed digital signage system to broadcast corporate-approved information. You'll not only save time, you'll also have the ability to correct and customise content live; even remotely! This makes digital signage ideal as a replacement or complement to company intranet’s or newsletters.
2. Make manufacturing operations more efficient.
   Get real-time, supply chain-related info to employees through screens hanging from ceilings or on walls near the assembly line or in break areas. Go a step further by installing interactive touch screens for process control. You can even use screens for training or distributing CCTV video from one area of the plant to another.
3. Communicate everyday info more effectively.
   As soon as they walk in, they'll know the day's agenda, whose visiting, where meetings will be held, important orders to fill, share prices, and even whose birthday it is. That's because it's all right there on a screen in front of them, automatically delivered via links from a corporate intranet or RSS tickers. They no longer have to wade through e-mails or attend staff meetings to get this info. Digital signage is also perfect for advertising corporate events and social activities.
4. Alert them to emergencies.
   Use signage to alert staff and visitors to emergency procedures, location of fire exits and other health and safety information.
5. Motivate your workforce.
   Make internal messaging resonate. Live graphs and other imagery will better illustrate how far you have to go as a company, whether it's making sales figures, satisfying customers, achieving an accident-free safety record, promoting healthy living, and more. Using signage to screen live TV in recreation areas can also increase staff morale and reduce absenteeism. Screening entertainment can help staff relax during their free time.
6. Communicate policy and benefit plan changes.
   Display messages in big, bold letters, instead of tacking printed-out memos to a notice board. People gravitate to colorful, big-screen presentations, which makes them ideal for communicating info employees ordinarily regard as boring.
7. Spotlight company achievements.
   A photo of your Employee of the Month or an executive who's landed a major account may not be enough. Make them feel truly appreciated with a live video of them receiving an award or much-deserved thank-you.