Benefits of Digital Signage

---

Here are some of the main benefits of using a digital signage solution.

1. It reduces printing, paper and maintenance costs, as well as the waste created by disposing of out-of-date posters and other static signage.
2. You see the results of your efforts immediately—and you can correct mistakes on the fly. No more unpleasant surprises when receive items back from the printer, and no more tiny shelf lives of offers.
3. It's easy to integrate into existing networks using CAT5/5e/6 to distribute video and audio.
4. It's easy to expand using newer, modular audio/video cabling systems and multiport expansion hubs and switches.
5. It's getting more affordable as equipment prices fall, more suppliers enter the marketplace, and more experienced integrators do the work, particularly as the market for digital signage grows.
6. There are fewer barriers to entry; it's no longer the domain of larger corporations or institutions. With more small- and mid-sized organisations wanting digital signage, more cost-effective solutions are now available by developing solutions specifically for them.
7. The availability of better reporting and tracking tools means you can more easily analyse the effectiveness of your signage content and advertising campaigns.
8. There's a choice of content-creation tools with ready-made templates that give even noncreative people the power to develop truly professional-looking presentations.
9. The latest tools make integrating broadcast TV and Internet feeds into your signage a simple task— without having to fiddle with video codecs or writing complex Javascript.
10. There's no longer a learning curve to overcome for non-technical staff. User-friendly editing tools and menu-based systems give everyday staff the ability to update content with little training.
11. More IP-based applications available for refreshing content and issuing alerts via a browser-based system across a WAN